Andrew Starck, SPT
Addressing a Need:
Exercise interventions are a key part of physical therapy. Our UNC DPT program, as well as other programs, provide students with numerous examples of exercise interventions in our coursework, however, there is always room for more. This capstone project was created to provide current and aspiring DPT students with social media videos of exercise interventions in an engaging format. Each video highlighted a particular exercise intervention with progressions. The videos were created to be short in length, informative, and engaging. The videos were tailored to DPT students and not the general public; this contrasts the existing physical therapy social media landscape where content is made for the general public to “fix this condition with this one exercise.” Content was posted on Tuesdays and Thursdays on the popular social media platforms Instagram and TikTok which are popular among the target demographic.
Included below is a video highlighting the process of this capstone project as well as social media tips for other health professionals.
An evaluation survey was submitted to the UNC DPT Classes of 2023 and 2024. These individuals are among the target demographic of DPT students and provided responses to questions on social media use, physical therapy and social media, and @tooeasypt. The following results are summarized below:
- 82.61% of students use Instagram as their primary social media platform
- 86.96% of students actively follow PT accounts on social media
- 79.26% of students prefer to see educational and entertaining PT social media posts
- 65.22% of students follow @tooeasypt
- 90.48% of students believed learning exercise interventions from @tooeasypt would be beneficial for their upcoming clinical rotations
This capstone project allowed me to combine creativity and social media to educate students further on physical therapy exercise interventions. Creating two weekly videos required extensive planning and execution, but I thoroughly enjoyed the process from start to finish. I have been making various short films and videos since I was young and I was able to utilize my editing and music skills along the way. While I believe social media has its own set of problems, it also provide opportunities and my literature review demonstrated it can be effective for supplementary education. It was never my intention to become a social media “influencer” and I am pleased with the amount of growth @tooeasypt has made. Creating @tooeasypt also allowed me to grow my own exercise intervention set, interact with fellow DPT students, and make valuable networking connections with other physical therapy professionals. I intend to continue to make content for @tooeasypt in the future.
Michael McMorris– Thank you for supporting this project from its inception last year. I appreciate your advice to narrow my focus and create content that will hopefully continue to benefit DPT students in the future. Your creativity, humor, and personality are some of the many ways you have excelled as an educator.
Joshua Torrey– Thank you for being on board with this project since I mentioned it to you in clinic. Your feedback has helped me connect better with DPT students directly and I value your viewpoints from a physical therapist’s perspective.
Julie Starck– Thank you for providing key feedback in professional expertise in social media marketing and engagement strategies. You have been a key member of this project and I appreciate your support.
UNC DPT Students– Thank you for support on this capstone project. I have enjoyed interacting with some of you on @tooeasypt and I hope this project has helped in some small way. If you ever see me out and about, I’d be happy to sign an autograph or take a photo with you.